How Do You Get Content Ideas From Your LinkedIn Data?

Edge

Stop brainstorming in a vacuum. Flux turns your engagement history and audience signals into a content ideation system. The Topic Performance chart on your dashboard ranks the themes your audience already cares about. Suggest Angles generates five specific post angles grounded in your top-performing posts. And Person interest streams show you what the people you want to reach are engaging with right now. The result is a repeatable way to find ideas that attract the right audience.

What you'll learn

How to read your Topic Performance chart to find your highest-performing themes
How to generate specific post angles from a winning topic
How to track what your target audience cares about using Person interest streams
The full workflow: topic selection, angle generation, draft scoring, and iteration

How does Topic Performance reveal what your audience wants?

Topic Performance is where ideation starts. You will find it on your dashboard as a chart that shows your recurring themes -- the words and phrases that appear across your posts -- along with how each one performs compared to your average.

Flux analyzes your post history by extracting keywords (like "hiring") and two-word phrases (like "remote work"), then groups them into topics. Each topic comes with three numbers that make the decision straightforward:

avg_engagement -- the average likes, comments, and shares for posts on that topic.
vs_baseline -- how that compares to your typical post, expressed as a multiplier. A topic at 1.4x means posts on that theme earn 40% more engagement than your average.
sample_post_url -- a link to the post that performed best, so you can reread what worked.

By default, topics are sorted by how frequently you post about them. To find your strongest themes, sort by the vs_baseline multiplier instead. A topic above 1.0x is a signal to post more on that theme. A topic below 1.0x is one your audience tolerates but does not reward. Two-word phrases often surface more specific angles than broad single keywords -- "sales enablement" tells you more than "sales" alone.

Using the AI integration? If you have Flux connected to Claude or Cursor through MCP, you can ask for your topic insights in conversation and get the same ranked list. Just say something like "show me my topic insights."

How do you turn a winning topic into specific post ideas?

Once you have identified a topic above your baseline, Suggest Angles generates five concrete post ideas built from your top-performing posts on that theme. This feature is available through the Flux AI integration in Claude or Cursor. It costs 5 credits per call, so reach for it after you have already narrowed to a topic worth developing rather than testing every idea.

The workflow is straightforward: pick a topic from your Topic Performance chart, then ask Claude something like "suggest angles on leadership development" or "give me post ideas about product launches." Flux pulls your highest-engagement posts on that theme as context, so the suggestions reflect what has already worked for your audience -- not generic content prompts.

Each angle comes with:

A short title describing the idea
An opening hook you can use right away
A recommended format (text, carousel, video, etc.)
A brief explanation of why that angle should resonate with your audience

If you manage multiple profiles, you can scope the request to a specific one so the angles reflect that profile's audience, not a blended average.

How do you track what your target audience cares about?

Your own engagement data tells you what works when you post. Person interest streams tell you what your target audience is engaging with when they are not reading your content -- a different and equally valuable signal.

To set one up, ask Claude to create a stream that monitors a specific person's activity. For example: "Create a stream tracking what Jane Smith engages with on LinkedIn." Flux handles the rest — the stream fires on its schedule and collects the posts your target audience is interacting with.

Each daily run costs 2 credits. Flux monitors what that person engages with and surfaces the topics and posts they care about. Set up streams for a few people who represent your target audience, and you get a running feed of what matters to them right now.

This closes a gap that your Topic Performance chart alone cannot fill. Topic Performance tells you which of your existing themes perform best. Person interest streams tell you what themes your target audience is gravitating toward even if you have never posted about them. The intersection -- topics your audience rewards and the people you want to reach actively care about -- is where the strongest content ideas live.

For example, if your Topic Performance chart shows that "AI in hiring" is 1.6x your baseline and your Person interest streams show that three target prospects have been engaging with posts about AI-driven recruiting this week, that is a strong signal to write about it now while the topic is live in their feeds.

What does the full ideation workflow look like?

Put the pieces together and "what should I post?" becomes a short, evidence-backed loop:

Find a winning topic. Open your Topic Performance chart on the dashboard. Sort by vs_baseline and pick a topic with a multiplier above 1.0x.
Check audience signals. Review your Person interest streams for topics your target audience is engaging with right now. Prioritize topics that appear in both your top-performing themes and your audience's recent activity.
Generate angles. If you use the AI integration, ask Claude to suggest angles on that topic. You get five specific ideas drawn from your best posts on the theme, at a cost of 5 credits. If you do not use the integration, use the winning topic and sample posts from your chart to brainstorm angles manually.
Write and score. Pick an angle, write the draft in your strongest format (check your Content Type Breakdown on the dashboard to confirm), then run it through Score My Post to get a predicted engagement percentile. Scoring is free.
Revise and re-score. A low score is a prompt to revise, not a reason to scrap. Adjust the hook or format, re-score, and repeat until the prediction lands where you want it.

This loop replaces inspiration-dependent brainstorming with a repeatable system anchored in two data sources: what your audience has rewarded in the past and what the people you want to reach care about right now.

Frequently asked questions

How many ideas does Suggest Angles return?

Five concrete angles per call, each built from your top-performing posts on the topic you provide. Each call costs 5 credits.

Can I use Topic Performance on someone else's profile?

Yes. Flux can analyze any public LinkedIn profile, so you can view Topic Performance for a competitor, a client, or a prospect to see which themes drive the most engagement for them. On Edge, the multi-profile switcher keeps each profile's data completely separate.

What is the AI integration (MCP)?

Flux can connect to AI assistants like Claude or Cursor through a protocol called MCP. This lets you ask questions about your data in conversation -- things like "what are my best topics?" or "suggest angles on hiring." The integration is optional. Your dashboard works on its own and covers the core data. The AI integration adds Suggest Angles and the ability to work conversationally. You can set it up from the MCP page in your Flux account.

Do I need the AI integration to use this workflow?

No. Topic Performance and Score My Post are both available on the dashboard for all Edge users. The AI integration adds Suggest Angles and conversational access, but the dashboard covers the core data for finding winning topics and scoring drafts.

How often should I revisit Topic Performance?

Whenever you are planning your next batch of posts, or after a shift in your posting mix. Baselines move as you publish, so a theme that was average last quarter may be outperforming now.

How many credits do Person interest streams use?

Each daily run costs 2 credits. If you set up three Person interest streams running daily, that is about 180 credits per month out of your 200 monthly allowance on Edge. Budget accordingly -- you may want to run some streams weekly instead of daily if you also use Suggest Angles regularly.

Does Flux use impressions for topic analysis?

No. LinkedIn does not expose impressions to third parties. Flux measures engagement -- likes, comments, and shares -- so every topic ranking is grounded in what your audience actually reacted to.

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